A need has risen among the corporations to share some of their profits for social welfare. No doubt that this law has been enforced as we are well aware that all corporations and their activities have adversely affected the environment and the people around it in one way or the other, irrespective of the nature of their business.
We are living in an era of artificial intelligence with new inventions every day trying to make our living easier or lazier at a cost to nature and its subordinates.
Corporations need to understand that it is not just an obligation to meet the required criteria. It is a responsibility.
CSR activities has to become a major marketing strategy for the organisations, even if they don’t really mean it or understand the importance of it. Ensuring that the brand name flourishes has become the main agenda of any business. In fact, CSR is the best way to attain the image that a business needs.
Businesses should realize that it is not just creating products and services, and then marketing that builds their brand. It is their deeds. We all agree that the actions speak louder than words, then why not adopt these practices by investing just a part of time and money that is used in advertising their products and services towards building a socially responsible brand.
Choosing the right CSR Partners to work with may be a daunting task for many corporations. As challenging as it sounds, understanding the thematic areas your business can influence the most is really important.
It is strongly recommended not to partner with just one NGO or a foundation to make an impact with your contributions. Partnering with different foundations working for various cause will ensure greater visibility of your brand. Associating with foundations working towards solving the root cause for any challenges to the society should be the main focus.
Support not just to treat the symptoms, initiatives that can eliminate this environment of all ailments created by humans and ensure our future generations have access to all the natural resources. Support organizations with a greater vision to protect mankind.
End of the day, it is always better to teach someone to fish than offering one.
